BBVA customers can now interact in Spain with the bank via social networks and instant messaging services. BBVA has developed two new tools, Chatbot and BBVA Cashup, which allow customers to access financial information via Facebook and Telegram, and also to make payments via Bizum from Whatsapp or any messaging service.
Use of such communication channels is constantly increasing, especially among the younger generation. Specifically, according to the latest report by IAB Spain, nearly 20 million Spaniards use social networks, and 86% of Internet users access Facebook, WhatsApp, YouTube, Twitter or Instagram at least once a day.
BBVA plans to make it easier for its customers to execute daily transactions such as queries and payments without leaving their social networks. This will allow them to save time since they will be able to execute financial transactions from their favourite apps and messaging services without needing to open or install a new application.