BBVA’s mobile banking app has been named a leader in Europe. According to the report published today by Forrester Research, ‘The Forrester Banking Wave: European Mobile Apps – Q2 2018’ BBVA has the top-ranked app with an overall score of 87/100. Forrester assessed 12 mobile banking apps from top financial institutions on the continent. Garanti, BBVA’s Turkish franchise, took the second spot in the same evaluation. BBVA also took the top spot in last year’s analysis also published by Forrester.
BBVA Spain’s app took the top spot, according to Forrester’s review, striking the “perfect balance between exhaustive functionality and excellent user experience,” offering “stellar functionality across all categories, and a wide range of next-generation features and personal finance management tools.” BBVA received an overall score of 87 out of 100, leading with best-in-class functionality (97/100) and excellent usability. The European overall average stands at 68 points.
Derek White, BBVA’s Global Head of Customer Solutions, said: “The recognition by Forrester that the BBVA Spain app is delivering the top mobile banking experience in Europe is a great demonstration of BBVA’s strategic focus on making everything DIY-able for customers, clients and colleagues. It’s also a tremendous result for our colleagues at Garanti (including best-in-class UX in Europe) who continue to deliver amazing things for their customers.
“Going forward we are looking at how we deliver more actionable insights for our customers and clients, helping them make their money and data work harder for them. Undoubtedly the key to this will be doing it in a way, and in a channel, that works for them. And at the moment mobile is that preferred channel – so this accolade gives us a great bedrock to build on.”
In this year’s review, BBVA Spain’s app earned the highest score (100/100) in three functional areas, confirming the bank’s ability to quickly deliver solutions that allow customers to independently manage their finances. These areas were Self-service features, Assisted service features, and Marketing and sales