Dubai, May 29th, 2016 – Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, is gearing up for the 2016 edition of Cards & Payments Middle East – the region’s largest payment and banking solutions gathering, taking place at the Dubai International Convention & Exhibition Centre, from May 31st to June 1st. The company has engineered a rich mix of innovative solutions and live demonstrations to serve up its vision for a secure and frictionless digital banking and payment experience. These will enable Middle Eastern banks and payment stakeholders to offer their customers a comprehensive and consistent digital journeys that embrace all possible banking, payment channels and touchpoints.
The strong demo line-up will feature Gemalto’s Next Gen Bank Branch solutions, which lets banks streamline the end-user’s journey, from enrollment down to customization of their banking card with the visual of their choice. The solution also includes the delivery of ready-to-use multiple payment means, whatever the channel. Through self-service kiosks, the customer walks away within minutes with both a banking card and mobile payment app, ready-to-use and customized to its unique needs.
The company will also show how offering a frictionless payment experience is as equally important, through contactless payment wearables and advanced mBanking and mCommerce secure solutions. With eCommerce sales across the GCC forecast to reach USD 41.5 billion in 2020, this industry growth is calling for increased security across all ePayment platforms. To address this need, Gemalto will showcase noteworthy technologies such as its latest Ezio Mobile Secure Messenger, which can transform any smart phone into a universal key to securely access all banking channels and digital services.