Putting the smartphone at the heart of the omni-channel system for a rich shopping experience
Amsterdam, Sept. 12, 2016 – Gemalto (Euronext NL0000400653 GTO),the world leader in digital security, has been chosen by Market Pay, payment institution of the world’s second biggest retailer, to deploy amobile payment solution for its “PASS” banking card in Spain. This project is part of a multi-channel strategy that leverages connected technologies to further enhance the shopping experience. Gemalto’sAllynis Trusted Service Hub (TSH) will allow the customers to load a digital version of their existing Carrefour banking card, as well as the retailer loyalty program, onto an Android phone, enabling easy and single customer journey at any NFC POS terminal. Loyalty points will be credited instantly when the phone is used for ‘tap and go’ transactions in Carrefour outlets, which include hypermarkets, supermarkets and convenience stores.
The solution has been experimented live in shops since beginning of 2016. Carrefour customers will be able to create this new payment feature directly through their Carrefour mobile banking application, simply using their existing credentials. Today in Spain, 2.3 millions of customers are using Carrefour payment cards. This new mobile payment solution is being launched initially in Spain, and may be deployed in other countries.