Platforms provide partners with new ways to engage and deliver compelling, personalised experiences to consumers
PURCHASE, N.Y. and LAS VEGAS, Nevada – October 25, 2016 – Today at Money 20/20, Mastercard announced its plans to launch an artificial intelligence (AI) bot platform that allows consumers to transact, manage finances, and shop via messaging platforms.
According to research firm Gartner, nearly $2 billion in online sales will be performed exclusively through mobile digital assistants by the end of 2016.1 Mastercard will develop bots for both its merchant and bank partners, which will use chat, messaging and natural language interfaces to communicate with consumers. With the Mastercard bot, partners will be able to have a true dialogue with consumers and provide personalised service, seamless user experience and contextual offers and rewards.