London, United Kingdom, 11th October 2016 – Proxama PLC (AIM: PROX), the leading mobile proximity marketing expert, has secured deals with media and location owners Mobile Media Group, Emblem Group and Hathaway Chivers to expand its beacon network across their sites.
The deals bring the number of beacons in Proxama’s network to 4,000, with support for both Apple iBeacon and Google Eddystone formats simultaneously. The network is open for brands to utilise and roll-out both mobile app engagement and Physical Web campaigns enabling them to reach millions of consumers in the UK. In London alone, the network offers over a billion touch points a year for beacon interactions with consumers which are located across major transit hubs and high footfall environments.
Proxama has now beacon enabled London Heathrow’s LHRLINK terminal-to-airport hotel bus service, newsstands outside major London Zone 1 and 2 stations and at 600 pubs and bars, with 200 located adjacent to all 20 of the Premier League’s football clubs. The new partnerships complement existing relationships with a range of out-of-home media owners including Exterion Media, Primesight and Ubiquitous. By working with these media and location owners across high footfall and in high dwell time locations, such as airports, taxis, transport hubs and sporting venues, Proxama can help brands and agencies target consumers on the move.