Allows retailers to digitize credit cards, gift cards, loyalty points and coupons into a secure retail wallet for a seamless shopping experience
SUNNYVALE, CA, February 27, 2017 – Today Rambus Inc. (NASDAQ: RMBS) announced a comprehensive mobile payments platform to enhance payment security, reduce operational costs and increase revenue for retailers. The Rambus Unified Payment Platform securely converts and manages digital value to enable consumers to pay with credit, points and coupons in a single transaction, and transform how they shop and pay.
“Our Unified Payment Platform is based on a bank-proven foundation from our Bell ID acquisition, utilizing tokenization and card provisioning technology that is in use among the largest banks and payment networks worldwide,” said Dr. Ron Black, president and CEO of Rambus. “Our new platform extends this offering to the retailer, enabling them to incorporate payments and manage digital currencies inside a single app to realize an enhanced frictionless shopping experience.”
Overview of Rambus Unified Payment Platform
The Unified Payment Platform consists of these primary components: 1) the Digital Value Manager, 2) Retail Wallet Engine, 3) a white-label retail app and 4) optional modules to support credit/debit cards, gift cards, loyalty points and coupons.