By Sirpa Nordlund, Executive Director, Mobey Forum The big guns – Apple, Samsung and Google – are dominating the mobile payments news cycle now that their respective ‘Pay’ platforms threaten to disintermediate the world’s banks. They won’t have it all their own way, though; banks are responding with their own platforms. But is it…
Please find the webinar slides and the webinar recording below Snapshot of Mobile Payments Webinar Slides
[avatar user=”sirpa” size=”original” align=”left” link=”https://mobeyforum.org/dt_team/sirpa-nordlund/” target=”_blank”] by Sirpa Nordlund Executive Director at Mobey Forum [/avatar] Apple gets it. The way to make things appealing is to make them simple, convenient and valuable for consumers. This is why couponing, loyalty and ticketing are set to be included in Apple Pay 2.0, bringing value added services (VAS) to…
For a while already Mobey Forum has been hearing rumours that Samsung is planning a rival for Apple Pay, and has predicted this model in the NFC Business Model Whitepaper (2011). According to industry expectations, Samsung plans to announce SamsungPay during the S6 launch at the Mobile World Congress on March 2nd.