‘An Easy Way to Pay’ is Not Enough to Drive Global Adoption of the Mobile Wallet

21 November, 2011, Helsinki – Simply providing consumers with the convenience and functionality of mobile wallet technology will not be sufficient to drive mass-market adoption, asserts Mobey Forum in a new white paper announced today. Entitled ‘Mobile Wallet – Definition and Vision’, the paper offers a new perspective on what will drive consumer take up and…

Business Models for NFC Payments

NFC payments ecosystems need to be evolved from existing technology and networks toensure they are market friendly and sustainable. There are many approaches which can be adopted depending on which factors are taken into consideration and the importance placed on each. One of the key factors is where the mobile contactless payment application  (MCPA), which resides in…