[avatar user=”sirpa” size=”original” align=”left” link=”https://mobeyforum.org/dt_team/sirpa-nordlund/” target=”_blank”] by Sirpa Nordlund Executive Director at Mobey Forum [/avatar] Apple gets it. The way to make things appealing is to make them simple, convenient and valuable for consumers. This is why couponing, loyalty and ticketing are set to be included in Apple Pay 2.0, bringing value added services (VAS) to…
For a while already Mobey Forum has been hearing rumours that Samsung is planning a rival for Apple Pay, and has predicted this model in the NFC Business Model Whitepaper (2011). According to industry expectations, Samsung plans to announce SamsungPay during the S6 launch at the Mobile World Congress on March 2nd.
Near Field Communication (NFC) technology has been around for quite some time now. Yet after numerous great promises, NFC payments haven’t really managed to take off in most parts of the world. At the end of last year, Google announced it would make Host Card Emulation (HCE) technology available in its Android operating system. Given…
[avatar user=”sirpa” size=”original” align=”left” link=”https://mobeyforum.org/dt_team/sirpa-nordlund/” target=”_blank”] by Sirpa Nordlund Executive Director at Mobey Forum [/avatar] I was prepared for Mobey Forum’s third Annual Mobey Day event to be a lively affair. Bringing banks together with, amongst others, GSMA, chip manufacturers and mobile payment software providers to discuss the future of near field communication (NFC) was always…