imaginBank: Simpler banking for the digital age

Sirpa Nordlund, Executive Director, Mobey Forum catches up with Jordi Guaus, head of Digital Marketing, CaixaBank, to get the inside track on imaginBank, its new mobile-only proposition. I don’t need an elaborate banking service with branches, passbooks, letters in the post, an annual financial review and a bank manager that knows my name. Interest? I…

Co-Innovation Across Regions

By Douglas Hartung, Director of Global Software Research and Strategy Diebold. Diebold recently joined the members-only Mobey Forum, a self-described “global industry association empowering banks and other financial institutions to lead in the future of mobile financial services.” As you might imagine, Diebold’s industry leadership in integrating mobile capabilities with services enabled at self-service terminals was…

PostFinance launches new payment innovation

Breaking new ground in digital marketing: free music direct from the PostFinance App  PostFinance has launched another mobile payment innovation. Customers can download iTunes music directly from the PostFinance App to their iTunes library. This type of promotional campaign – a world first – came about through a collaboration between iTunes, Sony Music Entertainment and PostFinance.…