After studying branding and graphic design in Italy Maurizio Poletto moved to Vienna in 1996 to work on new media projects for several large European brands and cultural institutions. In 2003 he founded Collettiva Design to focus on branding and innovation strategy. In September 2012 he was appointed as creative manager and managing director of BeeOne GmbH, a strategic innovation unit for Erste Group, one of the largest central European financial institutions. He has a wife, two kids and a bike.